The reason your sales are falling is because you are alienating long-time customers like me. Stunts, juvenile writing, and exaggerated art that lacks "realistic" elements is a turn off, The push for diversity is great, in theory, but it will backfire as you lose fans due to the perceived "trendy" nature of the stunt. With the new push, I will be buying just one Marvel book (down from 30 over the last 10 years). Cost is not an issue -quality is. Look at Johns and Fabok for inspiration.

But our sales aren’t falling.

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